Helping entrepreneurs put that jalapeño kick in their marketing.

What lights me up like a firecracker?

From NYC book publishing pro to digital marketing maverick, my journey has been anything but ordinary. 

After 9/11, I left NYC and the literary world behind and while raising my two children in suburban Philadelphia, created a 501(c) nonprofit. In 2015, I discovered the vast galaxy of online marketing, and I haven't looked back.  

With a mix of grit, wit, and a refusal to accept mediocrity, I turned my 'lil online business from a 4-figure side-hustle into a multi-six figure empire.

Expect the Unexpected

part 1

Smashing Sales isn't just a brand—it's a revolution. 

Too many entrepreneurs blend into the background like clouds melting into the horizon. That's why I created a suite of courses that turn ho-hum marketing into can't-look-away content.

From Instagram Stories to email campaigns, Smashing Sales infuses personality and buyer psychology into every strategy. We're talking marketing that pops, sizzles, and leaves your audience hungry for more.

The Smashing Sales Movement

part 2

Smashing Sales was created for every entrepreneur ready to break free from beige marketing. 

When I step on your stage or join your podcast, I'm not just sharing strategies—I'm sparking a revolution in how business owners talk about and think about their own offers.

This movement is about infusing authenticity, creativity, and psychology into every touchpoint with your audience. It's about creating marketing so magnetic, your ideal clients can't scroll past.

Add Some Jalapeño to Your Marketing

part 3

Think it’s time we teamed up?

Me too.